The Best Cure is Prevention
The Vedge’ Kids – A New Approach
Given the global obesity epidemic, there is a genuine need for health oriented preschool television – and a largely untapped market to match that need.
The problem is that prior attempts to target this market have focused narrowly on nutritional indoctrination at the expense of story and entertainment.
It’s time for a different approach. It’s time for a show about healthy living in the broadest sense, not just nutrition and exercise, but also handling challenges, coping with emotions and growing up.
While the Vedge’ Kids are models of good health, they’re not cardboard mouthpieces for a nutritional agenda. They don’t sit around talking about sodium. They go on adventures.